A slight amount or signal of something good; a small amount of a feeling that makes you feel happier or more full of hope. (Cambridge Dictonary)

White embodies purity and simplicity. Like a blank canvas for imagination, it is the now. Ever-authentic and sensitive. Serenity and creativity paired in full swing. To think, write, listen, and feel. 

Black embodies elegance and depth. A backdrop for individuality, allowing everything else to shine. Always assertive and unapologetic. Sophistication with a hint of mystery, inviting bold silence and subtle flow. 

Just like him, we are weaving a bit of wit and brilliance into the fabric of society. We keep a playful spirit as we explore identity, love, and norms. And bear in mind: the importance of being earnest.

Inspired by japanese philosophy, we find elegance in the ordinary.

A gift from nature that has warmed and adorned humanity for centuries. A journey from field to fabric. A gentle touch. Fibre that comforts. From humble t-shirt to luxurious bed sheets. In other words: fluff.

Like invisible threads that stitch our world together, where hours dance to their own rhythm of time. And yet there is interconnectedness, as we share moments, emotions and sensations across thousands of miles.

The “Ode to Joy”. In full admiration of creating a classic masterpiece with forever contemporary meaning. To unite and embrace harmony: “Seid umschlungen, diesen Kuss der ganzen Welt”.

A vibrant tapestry woven with threads of culture and time. Where skyscrapers rise besides ancient temples. This city dances with energy, a symphony of bustling streets. And in the daily hustle, we pause in mere fascination. Feeling fully alive. A place to get lost and find yourself, right about when Ray of Hours was born.

As we reflect on our lives, nature, and the pursuit of our true selves. “Our life is frittered away by detail…simplify, simplify”. So we go and live the life we have imagined, in the direction of our dreams.

Simply because: “It’s the time you have wasted for your rose that makes your rose so important.” - Antoine de Saint-Exupéry

Luxury is art of indulgence. It is always personal and always transient. It’s a mindset and needs experience to make it valuable. Time is luxury. Luxury is time.

The vibrant spirit of self-reliance and freedom, a powerful declaration of individuality that allows us to chart our own paths. It is a journey where we cultivate our thoughts, beliefs, and dreams without constraints - as authors of our own stories.

An underrated state. Where meaningful conversations happen not in words, but in the quiet space between them, where understanding, love and trust can flourish.

Captivating timeless allure. Celebrated for its smooth texture and shimmering appearance. With historic legacy, it is associated with elegance and comfort.