Our Philosophy

a thought journal

Why not create what we embrace?

We believe that life can be a bit bold, with a wink and a smile, let the story unfold.

We believe in the world there are too many tees, yet not enough that aim to please.

We believe in pieces that hold grace; in the beauty of simplicity, we’ve found our place.

We believe in the magic of thoughtful design, handpicked fabrics and threads that align.

We believe each fine tee should spark delight, with a hint of surprise and a sense for the right.

To cherish the timeless, the elegant, the true, for in the world of fashion, it’s the classics that woo.

We believe that time is the ultimate treasure, a luxury beyond any measure of pleasure.

We believe in the intention of living with grace: always be kind! And shine bright in your space.

We believe that with each thoughtful choice we make, we weave a life that’s ours to create.

We believe our city inspired the seam, with a touch of “mm-goi” and a dash of a dream.

We believe we’re young once, but play forever; in a world full of wonder, let’s be light as a feather.

And we believe that every morning the world awakes, the barista’s first coffee, is all it takes.

In that quiet morning moment there is art, so let’s wear our tees and speak from our heart.

To honour each hour, let’s make it our aim, for in the dance of life, we’re all part of the same.

In the warmth of connection, our love empowers; let’s experience time in Ray of Hours.

Some beliefs that shape our vision.