This isn’t about fashion. This is about time.

Ray of Hours was born from a shift in mindset - a response to the overwhelm of modern life and the chaos of consumerism.

Having worked across luxury houses Chanel and Cartier, and young designer brands, I've lived in New York, Paris, Munich - and now, Hong Kong.

Along the way, between creativity and commercial reality, I found myself longing for simplicity, consistency, and above all else: time.

As an antidote to fast fashion and daily digital distraction, Ray of Hours is a different kind of luxury: minimalist, introspective, intentional. Conscious of quality. Mindful of time.

A firm belief in less, but better. Less noise, less choice. Essentials only - made with utmost precision and care.

“It’s just a tee,” they say.
“Exactly,” I answer. “Let’s make it a great one.”

With appreciation,

— Lisa