Ray of Hours was born from a shift in mindset: a response to the fast pace of modern life and the chaos of consumerism.

Originally from Germany, I’ve spent the past 15 years working across Chanel, Cartier, and independent designer labels - building luxury brands across touchpoints, on- and offline.

Having lived in New York, Paris, Munich, and now Hong Kong, I’ve seen how overwhelming fashion has become: constant noise, endless choice, faster cycles, and excess. I noticed a growing desire for simplicity and consistency - without the fatigue of search and selection.

Ray of Hours is my answer: a different kind of luxury. Minimalist, introspective, intentional.

As an advocate of slow fashion and enduring craftsmanship, I created Ray of Hours to offer refined essentials as the foundation of a man’s wardrobe. Elevated in quality, accessible in price, designed to be worn on repeat - reliable pieces that give back the ultimate luxury: time.

With appreciation,

— Lisa