ABOUT THE LABEL
Rather than chasing a lifestyle, Ray of Hours embraces a new luxury grounded in simplicity, clarity, presence, and purpose. For those who value fewer, but finer. Conscious of quality. Mindful of time.
Simplicity as Strength
We believe in the luxury of less. In the freedom of few. Simplicity, not as a lack, but as refinement. A way to make space. A way to create time.
A Call for Quality
We believe quality belongs in the everyday - rather than reserved for special events. We take a stand for the ordinary, elevating the most essential apparel.
Rooted in the principles of slow fashion, we invest in exceptional materials, refined craftsmanship, and timeless design. From fabric feel to flattering fit, we look for the quietly luxurious, the intentionally valuable.
Each piece is made to be favored and worn on repeat. A conscious choice for fewer, finer, better.
"It's About TIME"
Ray of Hours was founded on a quiet conviction: that time is the ultimate luxury. Behind the label is Lisa Siemers, whose career within the luxury goods industry spans a decade across iconic houses like Chanel and Cartier, as well as emerging designer brands. With roots in Europe and home in Hong Kong, her perspective bridges sophistication with simplicity.
In a world saturated with noise and endless choice, she envisioned a different kind of menswear: quiet, considered, and consciously crafted. Ray of Hours is the result: a minimalist wardrobe built on timeless values, where fewer, better pieces offer not just style, but space. Space to breathe, to move, to live - without distraction, unrestrained by time.
Receive the Essentials Edit
OrDERS
Legals