Ray of Hours Limited (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect your information when you use our website, shop, or interact with us.

1. | Company Information

Company Name: Ray of Hours Limited

Registered Address: 24/F Grand Millennium Plaza, 181 Queen's Road Central, Hong Kong

Contact Email: info@rayofhours.com

2. | Scope of This Policy

This policy applies to all personal data processed by Ray of Hours Limited through our website, online store, communications, and associated services. By using our services, you agree to the practices outlined in this Privacy Policy.

3. | Data We Collect

We collect the following types of personal data:

- Identity data: full name

- Contact data: email address, phone number, billing and shipping address

- Marketing preferences (via Klaviyo opt-ins)

- Technical data: IP address, browser type, and activity on our website

- Behavioural data: browsing and shopping activity (via Google Analytics, Meta Pixel, and Smootify)

4. | How We Collect Data

We collect data:

- When you provide it to us directly (e.g. placing an order or signing up for our newsletter)

- Automatically via cookies and tracking technologies (see Cookie Policy below)

- From third-party platforms such as Shopify, Webflow, Klaviyo, and payment processors

5. | Use of Your Data

We use your data to:

- Process and fulfil your orders

- Provide customer support

- Send marketing communications (with consent)

- Improve website functionality and user experience

- Comply with legal obligations

6. | Legal Bases (GDPR)

Under the GDPR, we rely on the following legal bases:

- Contract: for order fulfilment

- Consent: for marketing communications

- Legitimate interests: to improve our services

- Legal obligation: to comply with applicable laws

7. | Sharing Your Data

We may share your personal data with trusted third parties including:

- Shopify (checkout)

- DHL (shipping and returns)

- Klaviyo (email marketing)

- HSBC, PayPal, Airwallex (payment processing)

- Google Analytics and Meta Pixel (analytics and advertising)

All data shared is limited to what is necessary and in accordance with data protection laws.

8. | International Transfers

As a Hong Kong-based company, your data may be processed outside of your country of residence. We ensure that adequate safeguards are in place to protect your information.

9. | Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal and accounting requirements.

10. | Your Rights (GDPR & CCPA)

We believe in your right to transparency and control over your personal data. Depending on your location, including if you are in the European Union, United Kingdom, California, or elsewhere, you may have the right to:

- Access the personal data we hold about you

- Request correction of inaccurate or incomplete data

- Request deletion of your personal data

- Object to or restrict certain types of data processing

- Withdraw consent at any time (for marketing or cookies)

To exercise any of these rights, please contact us at info@rayofhours.com.

We will respond to all requests in accordance with applicable data protection laws.

11. | Protection of Minors

Our services are intended for individuals aged 18 and over. We do not knowingly collect data from minors.

12. | Cookie Policy

We use cookies and similar technologies to:

- Enable essential site functions

- Analyse website traffic (Google Analytics)

- Track marketing effectiveness (Meta Pixel)

By using our site, you consent to our use of cookies. You may disable cookies in your browser settings.

13. | Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website.

14. | Contact Us

For any privacy-related questions or requests, please contact us at:

info@rayofhours.com